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Wealthy House Painter tip #72
By Terry | July 24, 2010
The reason why repetition is so important is two fold: first, the average adult is bombarded with thousands of ads daily. Just to keep from going a little crazy we naturally learn to tune out most of them. It’s only through repetition that we actually pay attention to an ad and become truly aware of it. Second, when a person sees an ad over and over it’s just one more way that they assume, “Hmmmm, this guy runs and ad every week. He must be a going concern.”
People want to deal with reputable business people and running ads consistently is one way to create that impression in the mind of your prospective customer. Don’t blow your whole budget on one add, it’s much more effective to run a smaller ad many times over. There are many other ways we’ve already discussed that communicate to your customer that you’re a reputable person to deal with – consistent advertising is just one of those ways.
Terry Begue is the owner of Begue Painting Inc., and author of the popular e-book, “The Wealthy House Painter’s Guide to Having it All.” He’s been a successful house painter and enjoys helping others start their own successful painting businesses, too. Discover more at: http://www.yourhousepaintingbusiness.com
Topics: 100 tips in 2010 for becoming a Wealthy House Painter | No Comments »
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