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Wealthy House Painter tip #71
By Terry | July 22, 2010
It’s a good idea to design a logo you can put on all your advertising and signage. This is especially true if you or your company name is hard to pronounce or remember. Years ago I paid a graphic arts student fifty dollars to draw up a caricature of a skunk spraying – because we specialize in spraying homes. Many of my long-time, repeat customers tell me they saw one of my job signs while driving. However, they forgot the name and the phone number by the time they got home. Once they got home they opened up the Yellow Pages or went on line and saw the picture of my skunk logo. It helps prospective customers remember you when you have something visual to tie your different forms of advertising together. An eye catching logo or, a clever slogan can be memorable and will help customers find their way back to you.
Terry Begue is the owner of Begue Painting Inc., and author of the popular e-book, “The Wealthy House Painter’s Guide to Having it All.” He’s been a successful house painter and enjoys helping others start their own successful painting businesses, too. Discover more at: http://www.yourhousepaintingbusiness.com
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