Marketing Tips

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Five Ways to say “I’m a Professional” on Sales Calls

Saturday, April 3rd, 2010

By Terry Begue
I’ve given thousands of bids over the past thirty years as a residential painting contractor. During that time I’ve learned there are certain things you absolutely must do or say to create a positive impression with a client.
It’s nearly impossible to be the kind of guy, or gal most homeowners want to hire [...]

Price vs. Value Part 3

Monday, August 17th, 2009

Con’d from last week’s article…
Stand out by finding a powerful way to differentiate yourself, or, the only way left to compete is price. Never let that happen. If your business has gotten to a place where it can only compete on price then it’s probably time to get out of the business.  There will always [...]

Price vs. Value Part 2

Monday, August 10th, 2009

Our painting business is located in a small city in Ohio – one of the states hardest hit in the current economic slow down. Yet, 2008 turned out to be our best year ever.  We did about the same number of jobs, and had the same size crew however we made more money. Why?  Because [...]

Price vs. Value Part 1

Monday, August 3rd, 2009

By Terry Begue
With new home construction in free fall in the 2009 economy, there’s more competition then ever before in the residential repainting industry.  Painting contractors that used to depend primarily on new construction are shifting gears, moving into residential repaints to fill the void caused by the slow economy.
In order to compete successfully you [...]

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