Wealthy House Painter tip #74
By Terry | July 28, 2010
As you gradually develop a reputation in your community for good work and satisfied customers, you will start getting repeat business and it becomes a little easier. People will already have a positive impression of you so you’re not quite starting from Ground Zero every time you meet with a homeowner.
You still must be the polite guy or gal who does a great job and goes the extra mile for people. Once you have a great reputation it’s not an automatic right. You still must work to keep it – but as you become known and respected in your community for quality work your reputation will precede you and marketing and selling will gradually become easier.
Every summer a handful of homeowners will call me and ask me to go ahead and put them on my schedule for painting before I get booked for the summer. The crazy thing about that is that I haven’t even given them a bid yet! People do business with people they like and trust.
Terry Begue is the owner of Begue Painting Inc., and author of the popular e-book, “The Wealthy House Painter’s Guide to Having it All.” He’s been a successful house painter and enjoys helping others start their own successful painting businesses, too. Discover more at: http://www.yourhousepaintingbusiness.com
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Wealthy House Painter tip #73
By Terry | July 26, 2010
Your job on the phone is to get the appointment. Don’t waste your time or theirs trying to sell them on the phone. Certainly be polite and answer any questions they may have on the phone. The final determination about whether or not they have you paint their house (the action step) has to do with how you come across in your face-to-face meeting with the customer and how your proposal is done so they feel good about doing business with you. I’ve noticed that the longer the prospective client spends asking me questions and talking, the more my chances increase that they will hire me. Get as much face time as possible.
Terry Begue is the owner of Begue Painting Inc., and author of the popular e-book, “The Wealthy House Painter’s Guide to Having it All.” He’s been a successful house painter and enjoys helping others start their own successful painting businesses, too. Discover more at: http://www.yourhousepaintingbusiness.com
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Wealthy House Painter tip #72
By Terry | July 24, 2010
The reason why repetition is so important is two fold: first, the average adult is bombarded with thousands of ads daily. Just to keep from going a little crazy we naturally learn to tune out most of them. It’s only through repetition that we actually pay attention to an ad and become truly aware of it. Second, when a person sees an ad over and over it’s just one more way that they assume, “Hmmmm, this guy runs and ad every week. He must be a going concern.”
People want to deal with reputable business people and running ads consistently is one way to create that impression in the mind of your prospective customer. Don’t blow your whole budget on one add, it’s much more effective to run a smaller ad many times over. There are many other ways we’ve already discussed that communicate to your customer that you’re a reputable person to deal with – consistent advertising is just one of those ways.
Terry Begue is the owner of Begue Painting Inc., and author of the popular e-book, “The Wealthy House Painter’s Guide to Having it All.” He’s been a successful house painter and enjoys helping others start their own successful painting businesses, too. Discover more at: http://www.yourhousepaintingbusiness.com
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Wealthy House Painter tip #71
By Terry | July 22, 2010
It’s a good idea to design a logo you can put on all your advertising and signage. This is especially true if you or your company name is hard to pronounce or remember. Years ago I paid a graphic arts student fifty dollars to draw up a caricature of a skunk spraying – because we specialize in spraying homes. Many of my long-time, repeat customers tell me they saw one of my job signs while driving. However, they forgot the name and the phone number by the time they got home. Once they got home they opened up the Yellow Pages or went on line and saw the picture of my skunk logo. It helps prospective customers remember you when you have something visual to tie your different forms of advertising together. An eye catching logo or, a clever slogan can be memorable and will help customers find their way back to you.
Terry Begue is the owner of Begue Painting Inc., and author of the popular e-book, “The Wealthy House Painter’s Guide to Having it All.” He’s been a successful house painter and enjoys helping others start their own successful painting businesses, too. Discover more at: http://www.yourhousepaintingbusiness.com
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